WJ Sparrow DMCC is the name Trace operates under in Dubai.

It is the fruit of collaboration of various talents aimed at providing people development services to individual, corporate, non-governmental and governmental entities in EMEA.

WJ Sparrow enjoys a non-exclusive strategic alliance with Trace, a behavior transformation expert firm operating in EMEA. Even though WJ Sparrow does not limit itself to this strategic alliance and seeks to use the widest possible network of solutions to best serve its clients' needs; it does make use of the available experience, platform of services, partnerships and clientele of Trace.

In addition, WJ Sparrow benefits from non-exclusive alliances with other consultancies and training entities worldwide to provide the market with specialized state of the art management, leadership, public speaking, and sales advise and training, executive and system coaching services, as well as change management and human resources related transformation roadmaps.

For a more comprehensive perspective of this alliance and the problems it solves, visit Trace's website.